In 2008, it happens to be the 30th anniversary of the opening up reformation in China, and the trade show is just in the ascendant. The trade show plays a crucial part in trade, technological exchange, information sharing and economical corporation between China and the foreign countries in the world. Thus it almost becomes a […]

Although China’s exhibition industry starts late, it develops at a fast pace, particularly the hardware component. The eastern region, China’s most developed part, boast of its advantages in exhibition construction. Moreover, each region understands the importance of cooperation and mutual benefit and thus a well-connected network is taking shape.
Shanghai—ranking the first in eastern China
There […]

To hold a successful exhibition, we need a specific orientation as the core theory, in which the key point is a vivid theme.
Take Disneyland for example, it steps out from America to Europe, Asia with the same theme. Although in different regions the products and service may be localized and diversified, all of them […]

East China Fair (ECF) is the largest regional trade fair in China with the most traders, great variety of exhibits and the most onsite deals. With an annul 5-day session from March 1st in Shanghai, ECF is co-sponsored by nine provinces and cities, namely Shanghai, Jiangsu, Zhejiang, Fujian, Jiangxi, Shandong Province and two cities of […]

Zhejiang Investment & Trade Symposium (“Symposium” for short), held in Ningbo from June 8th to 12th each year, is a comprehensive event in Zhejiang featuring foreign economic and trade exchanges. With the expansion of Symposium, Zhejiang’s economic development model is changing too.
Before, Zhejiang merchants, particularly Wenzhou merchants started their business by working hard. They […]

Nowadays, exhibitors have begun paying more attention to the lighting and floor decoration of their booth, for appropriate lighting and flooring can make your booth appear pleasant and inviting to viewers.
You can create a mood with spots, floods, or colored lights depending on the effect you want to create, among which halogens are very popular […]

After attending China Import and Export Fair (Canton Fair), what impresses Marissa—the marketing manager of BPOVIA most is the high price for everything–ranging from hotel, airline ticket to trade booth. What’s more, there are less clients and businesses than previous years. It seems quite difficult to earn money on this year’s fair. However, there are […]

I suggest we should get ready for an exhibition in the following aspects:
1. Choose Exhibits: Exhibits are the most important factor that can help exhibitors to impress the viewers. According to incomplete statistics, the impression of attractive exhibits accounts for 39%of the viewers’ impression of the exhibitors. Therefore, choosing exhibits should be given special attention […]

 
In order to get the best out of an exhibition, complete preparations in advance, which require good practices, are needed. What should enterprises pay attention to during an exhibition?

Chinese Export Commodities Fair, also called Canton Fair, is held twice a year in spring and autumn respectively since it was initiated in 1957. With the most advanced level, largest number of ranges of goods and highest attendance rate among its kind, it is China’s largest trade fair that sees the biggest business turnover. Boasting […]