Blog about China Trade Show, Exhibition and Sourcing

An exhibition presents companies, large or small alike, with good business opportunities. Attending exhibitions has become a new marketing tool of high efficiency.

1. Contact with clients at a low cost. Attending exhibition is an effective way for enterprises to get contact with clients. According to a survey conducted by an exhibition research company, the average cost of contacting a viewer at an exhibition is $177, and it is $ 295 to contact a client by telephone.

2. Less work and higher efficiency. After contacting clients at an exhibition, there is less work to do. According to the survey, an enterprise needs to make 3.7 phone calls to reach an agreement by the usual sales method while the number is 0.8 after contacting clients at an exhibition.

3. Potential clients. The survey shows that only 12 in 100 people receive phone calls from enterprises attending the exhibition. That is to say 88 in the 100 are potential clients. In addition, 49 viewers in the 100 have plans to purchase products and services at an exhibition.

4. Competitive edges. Exhibitions provide an opportunity for enterprises to show themselves. Well-trained staff, active promotions, attention-capturing booth designs etc can all add to your competitive edges.

5. Time-saving. The number of potential clients an exhibitor can contact in 3 days is larger than that of those a sales man can meet within three months. Contacting potential clients face to face is an effective way to establish relationships with clients.

6. On friendly terms with customers. Exhibitors can express their thanks at an exhibition in the following ways: passionate entertainment, one-to-one dinner, and particular services.

7. Competitiveness analysis. Exhibition offers an excellent opportunity for exhibitors to get to know their rivals.

8. Market researches on products or services. Exhibitions also provide a brilliant opportunity for exhibitors to do market researches. If an exhibitor considers introducing a new product or a new service, he can make a survey at the exhibition.

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