Nowadays, exhibitors have begun paying more attention to the lighting and floor decoration of their booth, for appropriate lighting and flooring can make your booth appear pleasant and inviting to viewers.
You can create a mood with spots, floods, or colored lights depending on the effect you want to create, among which halogens are very popular light sources as they are quite bright. You can also use hanging lights overhead to flood the booth with light. However, you have to check with exhibit hall’s rule to make sure this is acceptable. Another choice is using valences that shed indirect light over the booth, and you also need to make sure your lighting doesn’t discolor your products or services. Therefore, the proper lighting will attract attendee’s visual attentions and direct their eyes to specific areas of the booth.
For the floor decoration, carpets that are fixed by double-sided tape can add the aesthetics of your booth and help reduce fatigue. You can use your flooring to create a visual logo or other attraction to pull more attendees. In addition, it’s not advised to use looped carpet because high heels can get caught in the loops.
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