At present, China’s exhibition industry registers such a phenomenon: lots of exhibitions, large numbers of exhibition organizers and many repeated exhibitions. Facing fierce competition as such, domestic exhibition organizers are trying to promote cooperation: exhibitions of the same kind begin to merge with each other and exhibition companies of great strength manage expansion by the merger and acquisition of other exhibition companies. Currently, all walks of life on the market are undergoing capital asset optimization and reorganization. As a newly emerging industry, the exhibition industry is of no exception. With the gradual standardization of the exhibition market rules and intensifying competition, the number of exhibitions in China will gradually go down while the scale will grow larger; exhibition organizers will be fewer, but there will be more powerful, influential, and well-funded organizers; the phenomenon of repeated exhibitions will gradually be reduced while brand exhibitions will increase in number. All these will promote the development of the whole exhibition industry.
1. Cooperation between Chinese and foreign exhibition industries.
As a newly emerging service industry, the exhibition industry is also the rising industry in the 21st century. And since China’s accession to WTO, international exhibitions have moved eastward. All these have provided favorable conditions for the development of China’s exhibition economy. At present, foreign businessmen are confident about China’s exhibition industry. Cooperation between Chinese and foreign exhibitions shows a multi-level and all-round picture. In addition, with China’s further opening to the outside world, cooperation between Chinese and foreign enterprises will bring new funds and inputs, as well as new management methods and business philosophy, which will also contribute to the further development of China’s exhibition industry.
2. Cooperation between China’s exhibition industries.
Trends of cooperation among the domestic exhibition industries should not be overlooked. Recently, Shenzhen Convention and Exhibition Centre has signed “the Agreement to Promote Mutual Cooperation Between China’s Exhibition Centre" respectively with 11 exhibition centers in Jiangsu, Hunan, Hubei, Yunnan, Shanghai and other places. According to the briefings, such cooperation is the fist time of its kind in China both in scale and in its mode. It is not only a symbol of a gradually mature exhibition market but also an indication that China’s exhibition industry has entered a new stage of development.
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