Blog about China Trade Show, Exhibition and Sourcing

The Rule of 16%

Make your time and labor cost-effective. Only 16% of the visitors would be interested in the service of a certain kind of product on the expo.

To Formulate a Measurable Target

Gain a certain number of sales leaders, sign a sales contract of certain amount, send reports on the new products as well as new services to the mass media, test the market with new or updated products, get in touch with and meet some enterprises engaged in specific business and increase the number of clients who do purchasing by direct mail.

To Make Budget

When making budget, the followings should be taken into consideration, the size of your platform used for exhibition, the construction and removal of the platform, gifts for specialized ads, cost of transportation, audio and video equipment, cost of electric power, telephone service, affiliated materials, labor cost, ads, and fees of plane tickets and accommodation as well.

To Write a Slogan for Your Expo

Decide a theme for your expo. You have to, through your theme, show the intentions to your target groups you attempt get in touch with.

To Send Invitations

Send your invitations, in which the information of your exhibition platform, of your new service programs, and of your new products can be conveyed, to the potential clients who are truly interested. The tailored invitations provided by the committee of the expo can also be attached. 25% of the fun budgeted for the exhibition is suggested to be spent in sending invitations.

To Create an Attracting Environment for Your Platform

Remember that your platform on the expo should be able to catch the attention of a client within 5 seconds. If the composition of your platform has been used for over 4 years, it should be redecorated by refreshing colors and contour.

To Make a Particular ad

Visitors are required to fill in forms for research purpose, and in return with innovative and pragmatic gifts for them.

To Train the Staff

Train your staff, equip them with the knowledge of how to introduce the products and offer service, and how to make a deal, additionally, make them familiar with etiquette of the expo.

To Set an Eye-catching Image

Pool the ideas of all your staff to decide an image of your enterprise on the expo. Sometimes suit would be the best choice, while sometimes well-matched jacket or T-shirt would give way to the inquiry or asking for help of your potential clients.

To Contact the Mass Media

Mail to the media the news report including the information of your new products and service. Some copies of the information relating to your old products should also be prepared so that they can be distributed on the expo.

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