To hold a successful exhibition, we need a specific orientation as the core theory, in which the key point is a vivid theme.
Take Disneyland for example, it steps out from America to Europe, Asia with the same theme. Although in different regions the products and service may be localized and diversified, all of them are connected with the theme. Therefore, having a theme is an effective way to succeed in holding an exhibition.
Firstly, it helps establish specialized brand. Through the fast development of exhibition, the trend of specialized exhibition, such as car exhibition and furniture exhibition, is becoming popular. It is the natural result of exhibition market’s differentiation and also a beneficial way to improve exhibition’s standard. Abiding by the market supervision, such exhibitions shun the disorderly situation like some exhibitions so as to promote standardization of exhibitions. Thus, a number of specialized exhibitions’ brands will be established on market.
Secondly, the exhibition construction and related activities can be based on one theme. A successful exhibition includes various organized activities as well as the exhibition hall. A clear theme guides the establishment and performance of all the activities.
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