CMP, Asia, organizer of reputable trade fairs in Asia, keeps on to be well prepared for continuing growth although the global economic slowdown has surely brought challenges to world markets.
“The trade exhibition industry is quite resilient,” said Jimé Essink, CEO of CMP Asia. “Suppliers need professional exhibitions even more as they are widely recognized as the most effective and efficient sales and marketing platform which bring buyers to the exhibition in the time of adversity.”
“Although buyers may cut down their buying trips for tighter budgets, they will still need to visit events which can provide them with a large number of products and suppliers so they can fine competitive offers,” he added.
“In the last season of the year, our events acted well,” Essink said.
While the financial crisis in the United States uncovered on September 15, CMP Asia’s Hong Kong Jewelry & Watch Fair held from September 15 to 21 consisting of another great success this year.
The event, which now is Asia’s biggest and one of the top –three jewelry fairs in the world, attracted 2,630 exhibitors, an increase of 107 over 2007. Kazakhstan and Namibia took part in the event for the first time for its 26th session since its debuting in 1983.
It is also considered to be the world’s most international fair in visitor nationality, with a total of 37,276 participants from 133 countries and regions being present in the seven-day event this year. The total number of overseas visitors was up by 2 percent.
To satisfy the space requirements of current and new exhibitors and to provide as many product choices as possible to the buyers, the fair is currently held in the two exhibition venues in Hong Kong – the Hong Kong Convention & Exhibition Center (HKCEC) and Asia World –Expo.
Beauty Events
Another large event around the corner is Cosmoprof Asia, to be held in Hong Kong from November 12 to 14 at the HKCEC. It is the premier beauty event in the Asia-Pacific region. As the largest international fair of its kind in the region and the world’s second-most important beauty event, the fair is to celebrate 13th session in Hong Kong.
Exhibitors from nearly 40 countries and regions are expected to attend the fair to display the latest in beauty products, along with 17 national and group pavilions showcasing distinctive items. 40,000 qualified visitors from about 100 countries and regions and international buyers will be present.
“1,332 exhibitors from 40 countries and regions, 5 percent more than 2007 will be welcomed and we will enlarge the exhibition area to 50,300 sq m by 7 percent,” said Essink.
“In 2008, we are launching an international program to appeal buyers from Japan, Australia and India. Being a professional organizer, we support our exhibitors in helping them to diversity their markets and lessen the influence of the downturn in any specific market. This is indeed the beauty of international exhibitors,” Essink said.
It is essential to add innovative ideas to make the fair a beauty panorama. The OMC Asia Zone Cup Open 2008, well-known as the “Olympics of hairdressing”, will be held in concurrence with Cosmoprof Asia on the first two days of the exhibition. It is expected to appeal over 300 contestants and an audience of some 3,000 from all over the world.
CMP India
The first office of CMP India was opened in Mumbai in December 2006. The number of exhibitors joining in CMP India events and the exhibition area both increased by over 100 percent in two years’ time.
“India is a large market with potential power. Given time and the investment promoting its infrastructure, it provides tremendous opportunities for exhibitions to serve the large domestic market,” Essink said.
CMP India will hold four exhibitions in November, part of the total 13 fairs for the year. The Pharmaceutical Machinery, which will be held from November 27 to 30 in Mumbai, is one of the highlighted shows.
Owned by the United Business Media, CMP Asia organizes more than 10 trade fairs worldwide and offers business information through 22 trade publications and associated websites. The company also aims to help extend the global reach of sellers and buyers through their industry-specific B2B Internet portals. The company now has portals serving the jewelry, leather, fashion, furniture and cleaning industries.
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