1. It is the demand of the market.
With increasingly sharp competitions in the market nowadays, all companies are trying their best to expand their market shares and scales. In order to spur the consumptions of both target and potential customers, promote sales as well as make distribution much easier, companies usually choose to exhibit their new products and publish new product information by taking part in fairs. The consumers, at the same time, will be able to know more information about the products by trying them directly. According to the product information such as functions and price, customers can easily find out the exact item they need and then buy it.
2. It is the need of distribution.
As one of the most significant parts of marketing, the fair is a link that should never be neglected. Overseas corporations tend to make good use of fairs to set up their business profiles, look for agents and partnership, improve brand names as well as establish business relationship with counterparts.
3. It is the call of publicity.
Fairs are direct public activities with high efficiency. With a much higher profit, it is quite different from the traditional mass media (such as broadcasting, newspapers, TVs and magazines). The fair not only allows companies to face both their customers and competitors directly by face-to-face communications and publicizing activities, but also helps them to capture the latest information of the market which provides the basis of an efficient comeout of marketing statistics. These statistics are fundamental for the companies when setting up new promoting aims and plans.
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