Blog about China Trade Show, Exhibition and Sourcing

Make Good Use of Exhibitions to Achieve Your Objectives

In modern marketing, some important functions are peculiar to exhibitions, such as the advertisement of the image of an enterprise, the marketing of a new product, the collection of information in a specialized field and the development of public relations. And these functions have been recognized by many managers and operators of enterprises. Therefore, through [...]

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Seven Mistakes that Exhibitors Should Avoid

  With the subdivision of product services and fierce competition in the market, attending various specialized exhibitions to promote products has become one of the important business activities for enterprises. In the age of rapid electronic development, this trend shows no sign of weakening. The charm of exhibition lies in that exhibitors can publicize characteristics of [...]

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Prosperous and Promising Exhibition Industry in China

Since entering the 21st century, China’s exhibition industry has maintained a strong momentum of growth, with the development of China’s socialist market economy, the expansion of China’s opening to the outside world, as well as China’s successful accession to WTO. China has been identified as a big exhibition country in the world, who is now [...]

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Do You Know How to Attend An Exhibition?

  In recent years, various kinds of exhibitions have sprung up, from which enterprises often receive information and phone calls. Then, how to choose an exhibition that is of great benefits to an enterprise? Firstly, an enterprise should realize that attending exhibitions is conducive to its development. A). Maintain and establish the image of an enterprise. B). Improve [...]

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How to Choose a Proper Exhibition?

    1. According to the nature of exhibitions, there are exhibitions for trade and consumption. Trade exhibition is held for the manufacturing industry and commercial industry, whose major objective is to exchange information and to do business. And exhibition for consumption is held for the public, whose aim is to sell directly. 2. According to the content [...]

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